And I make
(Sometimes in a brewery.)
“Grace under pressure.”
This is how Hemingway defined guts in a New Yorker profile piece in 1929. When I first read some of his short stories in ninth grade, I knew I wanted to be a writer.
What I didn’t know is that this would not take the form of writing heroic tales about bullfighters and fishermen but rather helping entrepreneurs connect and convert through strategic content
As I got to know old Ernie’s work better in graduate school, grace under pressure soon became part of my own heroic code.
Armed with exceptional time management, critical thinking, and creative problem-solving skills, I sit down at my computer every day ready to help brands make authentic connections with their audience.
If you would have told ninth grade me that I’d be writing copy about churros and rental cars and air conditioners, I would have probably responded with some very colorful language.
But the truth is that helping brands tell their stories and connect with their customers is my why. It’s why I get up every morning, and it’s why, for the past ten years, I have worked to develop my strengths as a strategic writer, creative problem solver, and one-of-a-kind storyteller.
I believe that every brand has a story to tell. What’s yours?