Hi, I’m Sarah Jane,
And I write copy that packs a punch for creatives & coaches who give a f*ck.
The Bad Boy of Copywriting
I’ve taken hundreds of brands from hot mess to high conversion.
With over a decade of experience in the corporate & online business world, I can say with the confidence of a mediocre white guy…
The age of boring buzzwords and flaccid, manipulative copy is OVER.
It’s time to blow up the old-school marketing tactics that push false scarcity (#twospotsleft), manipulation, intimidation, and ultimatums to sell your stuff to people who aren’t a good fit.
Your audience is tired of being talked at and made to feel like shit.
They want to be understood, educated, and convinced you give a f*ck about them.
That’s where I come in as the brand voice whisperer…
I get inside your brain, pull out all the good stuff, and put it into words that sound like you without putting people to sleep or making them feel like shit.
“Grace under pressure.”
This is how Hemingway defined guts in a New Yorker profile piece in 1929.
When I first read some of his short stories in the ninth grade, I knew I wanted to be a writer.
What I didn’t know is that this would not take the form of writing heroic tales about bullfighters and fishermen but rather helping creative entrepreneurs and coaches tell their stories, connect with their people, and make bank.
As I got to know old Ernie’s work better in graduate school, grace under pressure soon became part of my own heroic code.
Armed with a decade of copywriting experience, finely-tuned creative-problem solving skills, and an espresso concoction I discovered on TikTok…
I sit down at my computer every day, ready to write copy that sells your shit without making people feel like shit.
How I Became the Bad Boy of Copywriting
(ie. Where I got my sexy copywriting skills)
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It all started at a party...
Like most good stories, mine starts at a party in the woods. I met a guy who needed some website copy.
“You’re an English major, so you can probably write, right?” (Spoiler: I could.)
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Then I became a MASTER of English...
After I graduated with an English B.A. from Florida Gulf Coast University (#DunkCity), I went for round two, earning my English M.A.
Greatest achievement: I wrote an academic paper about Snakes on a Plane.
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And taught college kids how to argue & write...
I taught university writing classes for five years—showing freshmen how to write in complete sentences and win arguments.
Oh, and I was also working full-time AND freelancing on the side.
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...And finally got paid the big bucks!
I worked at agencies and in-house for big brands like IBM writing #AllTheThings and learning from some of the best in the biz.
Now, I work full-time in my business writing words that make you bank.
“She can take a story you half-shared and turn that into something that’s really relatable to people.”
— Nicole Boucher, COO of The Contract Shop®
As a copywriter and content strategist, I believe in…
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Transparency
I’m honest and transparent with my clients in all things, including fit, pricing, capabilities, timelines, and expectations.
This transparency carries through in my own marketing and the content that I create for my clients.
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Raising the Standards
“Content that converts” isn’t enough. While I believe there’s no such thing as perfect, I start every project with the goal of delighting my clients & surpassing expectations.
And that starts with expanding our understanding of what’s possible.
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Trashing Bro/Babe Marketing
I’m committed to ridding the world of shitty content. And that starts with putting bro and boss babe marketing right in the garbage can where it belongs.
I don’t use manipulation, intimidation, false scarcity, impossible promises, or ultimatums.
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Advocacy for All Humans
Black lives matter.
Trans rights are human rights.
No human is illegal.
Everyone should have access to affordable healthcare.
“Sarah Jane makes it easy for you to identify the nuggets of gold in your content and offers and really connect with your ideal customer.
— Latasha Doyle, Founder of Uncanny Content
Get sales copy that makes ‘em wave those dollars like it’s Chippendales
I write copy that brings the boys to the yard for hundreds of brands. I can teach you. But I’d have to charge. So you might as well just pay me to write it.